Polio eradication action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Considerations for People-centered, Quality Immunization Service Experiences

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Abstract for Preformed Panel Presentation from the 2022 International SBCC Summit in Morocco

"In recent years, inequities in vaccination coverage rates have highlighted the crucial component of demand generation and people-centered design needed to ensure uptake and encourage access, trust, and motivation to vaccinate and reach every child (and target populations for vaccination throughout the life course). People-centered models for vaccination that enhance service access, quality and accountability and incorporate quality of care approaches have been examined in a formal way. Since 2019, the Service Experience Workstream of the Global Vaccination Demand Hub, and with support from JSI Research & Training Institute, Inc. (JSI), has been exploring a new direction in people-centered quality immunization service delivery. Through a series of key informant interviews at the global and regional levels and in four countries, and literature reviews focused on service quality and delivery and its relationship with vaccination demand, the Workstream identified 13 key components of a positive, people-centered immunization service experience. These components fall under four main themes: 1) overarching; 2) health system and facility; 3) health workers and clients; and, 4) Community. This presentation will introduce the concept of immunization service experience, highlight these four main themes and their associated 13 components, and provide updates on emerging efforts to move toward a more positive, people-centered immunization service experience reflective of client, health worker and community needs."

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Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: Natasha Kanagat/JSI