Polio eradication action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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IFEDS Model

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Each part of the IFEDS Model is a node in a network of relationships that employs fully the integrative capacity of individuals to ensure enough stability to meet efficiently, effectively and competitively the needs and wants of end-consumers/citizens while remaining adaptable enough to self-organise to meet changes in those needs and wants. The nodes of the IFEDS Model are:

I ndividual end-consumers/citizens
F ederations
E nterprises
D irect Support Advocates (DSAs)
and S uppliers.

The IFEDS Model works as follows:
  • Individual end-consumers/citizens who join a Federation in a geographical area express their changing needs and wants face-to-face and/or virtually to a Direct Support Advocate (DSA) for the area who is a member of that Federation.
  • Direct Support Advocates (DSAs) obtain for end-consumers/citizens the goods and services they want through Enterprises of that Federation.
  • Enterprises staffed by Enterprise Catalysts (ECs) and other Enterprise Integrators (EIs) facilitate the connections between Direct Support Advocates (DSAs) and suppliers. This includes training and coordinating of DSAs and provision of enabling technology.
  • ECs, EIs, end-consumers/citizens and DSAs, are all members of the Federation.
  • Federations are governed by Federation Catalysts (FCs) and other Federation Integrators (FIs) who provide coordination for up to seven Enterprises engaged in efficiently, effectively and competitively meeting the needs and wants of end-consumers/citizens through Enterprises and their DSAs.
  • Individual end-consumers/citizens, when they are satisfied with the goods and services supplied, release cash into the Federation for distribution in accordance with prior contracts. Policies covering all aspects of the relationships among the nodes of the Federation are included in Douglas Integrative Governance 247 (DIG 247)