Polio eradication action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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India Polio Learning Exchange

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"Here you'll find the UNICEF-led communication strategies and materials that have contributed to a polio-free India - the posters, banners, field books, flip books, micro plans, forms, tables and more, to give a nuts-and-bolts explanation of how the India polio eradication programme works."

From the United Nations Children's Fund (UNICEF) India, this website documents the communication strategies and resources that emerged from India's role in the Global Programme for Eradication of Polio (GPEI). UNICEF Representative to India Louis-Georges Arsenault launched the website on World Polio Day 2013 with the following message: "The website documents communication efforts in India, which played an important role in the journey from 200,000 polio cases to zero polio. India has overcome huge challenges to ensure that the polio vaccine reached all children, multiple times every year, even in the remotest corners of the country. India's journey to zero polio has been marked with innovative strategies and approaches - the Social Mobilization Network, partnerships with the community, religious leaders and institutions - to enable complete community ownership of the polio programme. To learn from India's experience, a number of missions have been made to and from the remaining endemic countries. The website is an effort to share India polio programme's best practices to benefit other programmes both within and outside the country and most importantly those still fighting the scourge of polio."

The website includes polio films, a photo gallery, access to reports and materials, information about the Social Mobilization Network and polio immunisation campaigns, details about differing state approaches, strategies (e.g., in the area of capacity development), ideas for conducting monitoring and evaluation (including communication indicators), and emergency and preparedness materials, such as a poster and training manual for frontline workers.

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Email from Shamila Sharma to The Communication Initiative on October 27 2013; and India Polio Learning Exchange, October 28 2013. Image caption/credit: Vaccinators of a transit team on the Malegaon-Dhulia Highway in Maharashtra stop all vehicles, private and public, looking out for un-vaccinated children under 5 years, and give them polio drops. (Sandeep Biswas, September 2012)