Last Child: The Global Race to End Polio
The Last Child: The Global Race to End Polio is a one-hour documentary film that offers a series of glimpses into the triumphs and challenges surrounding the campaign to eradicate polio worldwide. Produced and directed by an independent filmmaker who works with Atlanta-based CARE USA, the film debuted in June 2004 in New Delhi, India and has been screened on American public television and at film festivals in select cities around the world.
Communication Strategies
This project uses the medium of film in an effort to personalise the crippling disease and create empathy both for those who are fearful of vaccinating their children against it and for those who work to overcome those misunderstandings. In short, the visual medium is used to share experiences, to the end of disbanding the myth that polio is a disease of the past, communicate the impact that polio has on individual lives, and generate motivation among individuals and communities to participate in the effort to eradicate it.
Filmmaker Scott Thigpen visited 8 countries on 4 continents to make The Last Child, which was planned as a celebration of the imminent eradication of polio but became a testament to the obstacles impeding the campaign against the disease. The crew collected nearly 200 hours of video footage, including 90 interviews with epidemiologists, doctors, government officials, vaccinators, humanitarian workers, community volunteers, religious leaders, and polio survivors, and their families. Highlights of the one-hour film include:
Filmmaker Scott Thigpen visited 8 countries on 4 continents to make The Last Child, which was planned as a celebration of the imminent eradication of polio but became a testament to the obstacles impeding the campaign against the disease. The crew collected nearly 200 hours of video footage, including 90 interviews with epidemiologists, doctors, government officials, vaccinators, humanitarian workers, community volunteers, religious leaders, and polio survivors, and their families. Highlights of the one-hour film include:
- Overcoming community fear and suspicion during immunisation campaigns in India
- Containing an outbreak in Nigeria by searching for nomadic tribes that have been repeatedly missed by vaccinators
- Navigating war-torn Angola and Somalia to reach every child for immunisation
- Combating a vaccine-related outbreak in Haiti.
Development Issues
Polio, Immunisation & Vaccines, Children, Health.
Key Points
Organisers indicate that the 15-year, US$3 billion effort to eradicate polio has accomplished a reduction in polio by 99% (from approximately 350,000 cases per year to fewer than 1,000). Twenty million volunteers worldwide have immunised over 2 billion children, they say. However, in the words of the film's director/producer, "As The Last Child shows, there are several obstacles to achieving the global eradication of polio, including war, virus mutations, poor sanitation, cultural misunderstandings and a critical shortage in funding. Fortunately, the eradication campaign has forged unprecedented public and private partnerships in public health."
Organisers expect that televised programme will potentially reach over 85 million USA households. In addition, The Last Child was scheduled to air on NHK Japan and to be screened at the Rome International Film Festival and the Asheville Film Festival.
Organisers expect that televised programme will potentially reach over 85 million USA households. In addition, The Last Child was scheduled to air on NHK Japan and to be screened at the Rome International Film Festival and the Asheville Film Festival.
Partners
CARE, Allied Vaughn, Elevation, Succinct Media Group, Turner Studios, New Media for Non Profits.
Sources
Email (dated September 9 2004) from Scott Thigpen, forwarded to The Communication Initiative by Ellyn Ogden on September 22 2004; and "Polio: 'The only option is success' - New film chronicles battle to end polio" [PDF] by M.A.J. McKenna, The Atlanta Journal-Constitution (AJC) July 7 2004, forwarded by Ellyn Ogden to The Communication Initiative on October 25 2004; and Last Child website; and email from Scott Thigpen to The Communication Initiative on November 29 2004.
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