Polio
Polio eradication action with informed and engaged societies
Polio
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Print
a- a+
Published 3 years ago
Last updated 2 years ago
Read so far

Sharing Learning from Polio SBC: Misinformation, Social Data and Conflict [Video Recordings]

0 comments

The 2022 International SBCC Summit, held December 5-9 2022 in Marrakech, Morocco, explored the role of social and behaviour change communication (SBCC) in addressing a variety of global development concerns, including polio eradication. The day before the official start of the Summit, the United Nations Children's Fund (UNICEF) held an interactive 6-hour side event, both in person (Morocco) and online, to focus on areas in which: there is substantial polio learning; key polio eradication complexities remain; and there is significant relevance to challenges faced across the full range of development issues, including the need to increase routine immunisation rates.

By examining recent work and thinking being done in the field through the lens of 3 key themes (see below), the purpose was to share and discuss learning from polio communication that can be helpful to both next steps for the polio programme and the work of people engaged on other development issues.

The event began with a welcome and introduction from UNICEF (SM Moazzem Hossain, Deputy Director, Polio Eradication, UNICEF New York headquarters (NYHQ). Next, Vincent Petit, SBC Global Lead, UNICEF NYHQ, offered an overview of UNICEF's shift from communication for development (C4D) to social and behaviour change (SBC). The discussion then moved on to the first of three key themes at the heart of the discussion: 

  1. The utilisation of social data to inform and improve SBC programming - Guest speakers included:
    • Challenge Mapping in Pakistan - Jahan Uddin, SBC Specialist, UNICEF Pakistan
    • The Mozambique Response to the WPV [wild poliovirus] and cVDPV [circulating vaccine-derived poliovirus] Outbreaks - Ketan Chitnis, Chief, SBC, UNICEF Mozambique
    • Qualitative Research on Perceptions of Polio Vaccination in the Context of COVID-19 Vaccination (COVAX) Rollout in Cameroon and Ethiopia - Ross Mcintosh, SBC Specialist (M&E [monitoring and evaluation]), UNICEF NYHQ
  2. Misinformation strategies and action - Guest speakers included:
    • Innovating, Learning, and Progressing: Misinformation Management and Digital Community Engagement Unit - Adnan Shahzad, Digital Communication Manager, and Hameed Kashan, Digital Communication Specialist, UNICEF NYHQ, Polio SBC
    • Leveraging Innovative Approaches to Track and Prevent Misinformation and Support Routine Immunization - Deepa Risal Pokharel, Senior Advisor, and Surangani Abeyesekera, SBC Specialist, UNICEF NYHQ Immunization SBC
    • The Pakistan Experience: Misinformation Management - Julianne Birungi, Senior SBC Manager, UNICEF Pakistan
    • The Afghanistan Experience: Misinformation Management - Eman Eltigani, SBC Manager, UNICEF Afghanistan
  3. Communication in conflict settings - Guest speakers included:
    • The Afghanistan Challenge and Strategy - Pa Ousman, SBC Specialist, UNICEF Afghanistan
    • The Nigeria Challenge and Strategy - Elizabeth Onitolo, SBC Specialist, UNICEF Nigeria
    • The Pakistan Challenge and Strategy - Ejaz Ur Rehman, SBC Specialist, UNICEF Pakistan

At the conclusion of the presentations under each of the 3 themes, a 30-minute question and discussion session was held. The day concluded with an invitation for participants to make any summary points, along with overall reflections and closing comments.

Part 1 of the recording can be viewed by clicking on the video above. Alternatively, please click below:

Click here in order to download all PDF presentations from the event.

Date Year of Production
Not specified