The Taysha Technique

This planning model describes Taysha Consulting’s "process within a process" approach, which is "rooted in four key principles:

1. Participation
2. Capacity building
3. Strategic planning
4. Results"

Their "Theory of Change (ToC) aims to create sustainable change resulting in accountability and good governance by creating change at four levels: (1) the individual (2) within the community (3) throughout society and (4) at the political level.... [They] conduct Influence Mapping (IM) to determine the paths of influence within a society to better understand who and what influences each level of society...."

"The TT [Taysha Technique] is designed to create dialogue and to provide feedback loops throughout the lifecycle of a programme. This is achieved through the use of participatory methods and continuous monitoring, which provides near real-time feedback on a programme’s effectiveness." 

As illustrated in the diagram:

• "The Behavioural Eco-System (BES) describes how target audiences interact with their physical and social environment, how they digest information and what influences them. A combination of observational, quantitative, qualitative and rapid research methodologies are used to determine any BES."
• "...Messaging is defined before any implementation tools are designed and activities finalised. Messaging is defined before any implementation tools are designed and activities finalised. The messages are crafted through a participatory process to ensure that local voices are heard and that local context is taken into account....All tools are designed to create dialogue and many are designed to be dual purpose as implementers and monitoring and evaluation tools. An implementation plan and guide are produced for the final strategy and training is conducted with all parties involved with implementation."
• "Implementation is done at the local level using participatory methods, creating dialogue and feedback loops. Constant monitoring is done through the feedback loops allowing for any necessary tweaks or alternations to programming. Critical at this phase is Knowledge Management (KM)....KM explores seven key areas: knowledge identification, knowledge acquisition, knowledge development, knowledge distribution (a large part of the implementation phase), knowledge use, knowledge preservation and knowledge measurement."
• "A formal evaluation takes place at the mid-point and the end of a programme, for most projects....Once data is collected the analysis includes a measurement of each indicator, whilst identifying best practices, lessons learned and influencers from outside of the project (positive or negative impact). When the evaluation is completed the result are incorporated into the KM system. "