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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Vaccination Trust Library

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Launched in May 2017 by the World Health Organization (WHO) Regional Office for Europe, this vaccination and trust library contains a series of documents to assist ministries of health, centres for disease control, immunisation programmes, or regulatory authority institutions to prepare for and respond to events that could erode confidence in vaccination. Such events can be related to vaccine safety, adverse events following immunisation, changes in the vaccination programme, negative public debate, outbreaks, or pandemics.

The cornerstone of the library is an introduction to the theoretical background and evidence provided in the publication "Vaccination and trust: How concerns arise and the role of communication in mitigating crises" (see Related Summaries, below). Supporting documents provide practical guidance for specific situations, such as ongoing work to build and maintain trust, presenting data, planning an immediate media response and monitoring public opinion.

As of this writing, guidance documents in the library include:

  • The questions journalists always ask in a crisis (2017)
  • Four immediate steps when responding to an event that may erode trust (2017)
  • Four critical elements in the ongoing work to build and maintain confidence (2017)
  • How to prepare a press release (2017)
  • Strategies used by journalists (2017)
  • Tips for spokespersons (2017)
  • Crisis communications plan template (2017)
  • How to ensure a context-specifc response to events that may erode trust (2017)
  • Checklist for preparedness (2017)
  • Safety events: planning the immediate media response (2017)
  • How to prepare a message map (2017)
  • New vaccine introduction: checklist for planning communication and advocacy (2017)
  • Key principles for presenting data (2017)
  • How to monitor public opinion (2017)
  • Stakeholder management (2017)
  • Template terms of reference for a vaccine communication working group (2017)
  • Myths and facts about immunization (2017)
  • How to respond to concerns about vaccination (2017)
  • Risk scales: benefits of vaccines far outweigh the risks (2017)
  • Vaccine safety messages (2017)
  • Societal benefits of immunization (2017)
Source

Global Immunization News, June 2017 [PDF]. Image credit: WHO/J. Christensen