Polio eradication action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The End of Polio

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This online advocacy campaign has been developed in advance of a large event to support polio eradication as part of the Commonwealth Heads of Government Meeting (CHOGM) to be held in Australia on October 28 2011. In July 2011, the Global Poverty Project launched The End of Polio global campaign coinciding with the meeting calling on governments around the world to fully fund the Global Polio Eradication Initiative (GPEI).

Communication Strategies

This campaign asks world leaders to fully fund the work of the GPEI by asking everyday citizens around the world to sign an online petition showing their support for eradicating polio by visiting the End of Polio website. People taking part in this advocacy effort are also asked to:

  • Meet with key decision-makers to ask our governments to give to the GPEI and commit to realising the end of polio.
  • Share stories of progress in fighting polio through the media, social media (the campaign's hashtag is #endofpolio) and online - for example, through the The End of Polio Facebook page.
  • Hold events to demonstrate support for ending polio.
Development Issues

Polio.

Partners

The End of Polio is coordinated by the Global Poverty Project, in support of global polio eradication efforts led by the GPEI, Rotary International, the United Nations Children's Fund (UNICEF), the World Health Organization (WHO), and the Gates Foundation.

Sources

Email from Lieven Desomer to The Communication Initiative on August 5 2011; and End of Polio website, August 8 2011.