Polio eradication action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Encountering Parents Who Are Hesitant or Reluctant to Vaccinate Their Children: A Meta-Ethnography

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Affiliation

University of A Coruña (Fernández-Basanta, Movilla-Fernández); University Hospital Complex of Ferrol (Lagoa-Millarengo)

Date
Summary

"...it is important to create interventions with multidisciplinary approaches and to improve the communication skills of professionals..."

Health workers are frequently viewed as trusted advisors on and influencers of parental decision-making. Accordingly, they play an important role in addressing parents who are hesitant or reluctant to immunise their children. This meta-ethnography aimed to synthesise the available body of qualitative work about the care experiences of community and hospital health professionals in encounters with parents who are hesitant or reluctant to vaccinate their children. The aim is to provide key information for the creation of strategies that address vaccine hesitancy or refusal and ensure public trust in vaccination programmes.

The researchers conducted a systematic search of the PubMed, Scopus, CINAHL, Web of Science and PsycINFO databases in January 2020, updated in December 2020. An interpretive meta-ethnography of 12 studies was followed; Table 4 in the paper outlines the main characteristics of these studies, which were conducted in Australia, Canada, Israel, the Netherlands, Pakistan, Slovakia, Sweden, the United States, and the United Kingdom.

The metaphor "the stone that refuses to be sculpted", accompanied by three themes, symbolises the care experiences of health professionals in their encounters with parents that hesitate or refuse to vaccinate their children. In the metaphor, healthcare professionals are represented as sculptors and parents as the stones to be sculpted. The sculpting process is construed as necessary to achieve a common good and a low-risk environment for society.

  • The first theme, stone hardness, symbolises the degree of deep-rootedness of the parents' decision not to vaccinate. Decisions of non-vaccination were constructed based on false beliefs about vaccination, cultural and religious context, and/or lack of information. The influence of pharmaceutical companies and the existence of economic interests also contributed to hesitant parents justifying their decision of non-vaccination, since the information brochures were sometimes sponsored by large pharmaceutical companies.
  • Healthcare professionals often lacked the resources, support, and training to deal with hesitancy or rejection of immunisation; the constant changes in immunisation programmes and their lack of awareness of them did not help. This lack of means was represented in the metaphor as the lack of modelling tools.
  • Health professionals felt that it was a matter of professional responsibility and duty to address the care of parents hesitant or reluctant to vaccinate. Metaphorically, this topic is represented as rudimentary sculpting; in the absence of other resources, health professionals had to develop their own strategies to convince and guide these parents. Several said their strategies were based on respect for the opinions, values, and decision-making power of parents. Avoiding confrontation and favouring a respectful relationship of trust were believed to have a positive influence on the long-term results obtained. Health professionals reported that the objective of their recommendations was to convey the safety of vaccines and to make parents see that the risks of contracting the diseases vaccines prevent were much higher than the adverse effects caused by vaccination. There were also professionals in favour of rescheduling visits, delaying vaccinations, or implementing alternative calendars. Despite their efforts, health professionals did not always achieve their goal, and eventually some parents ended up refusing the vaccine. This situation triggered feelings such as anger, indignation, helplessness, and personal failure.

In conclusion: "These results expand the body of knowledge of the disciplines related to childhood vaccination and provide key information to help promote a change in clinical practice, such as the creation of clearer communication strategies, the establishment of a therapeutic alliance, health literacy and the empowerment of parents. In addition, the incorporation of health professionals in decision making and the strengthening of the multidisciplinary teams that encounter these parents are highlighted."

Source

International Journal of Environmental Research and Public Health 2021, 18(14), 7584; https://doi.org/10.3390/ijerph18147584. Image credit: Pixnio