Polio eradication action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Kick Polio out of Africa (KPOA)

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This awareness campaign was launched on February 23 2010 with a symbolic "kick off" of a soccer ball from South Africa and travelled through the 23 polio-affected countries in Africa, finally travelling to the June 2010 Rotary International (RI) Convention in Montreal, Canada. In addition to RI, Kick Polio out of Africa (KPOA) was organised by the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), and the United Nations Children's Fund (UNICEF). The aim was to create awareness of the polio eradication initiative of RI and its global partners, spearheading massive National Immunisation Days (NIDs) to help mobilise the vaccination of 85 million children under the age of five on the continent of Africa in March, April, May, and June, 2010 ahead of the Fédération Internationale de Football Association (FIFA) World Cup in South Africa.
Communication Strategies

In the context of the attention and energy that was garnered by the FIFA sporting event, KPOA used the medium of soccer and youth - who are most vulnerable to the virus - to promote the efforts of RI and its global partners in its final thrust to "kick polio out of Africa" and the world.

The launch of the campaign involved a lighting event at the V&A Waterfront (amphitheatre) in Cape Town, South Africa. The Old Port Captain's Building was illuminated, shining a light on eradicating polio. Polio survivor Archbishop Emeritus Desmond Tutu was the first person to sign the ball, which is symbolic of the polio virus. The ball then travelled through 23 polio-affected countries in Africa with dignitaries signing it along the way. The journey to the Montreal RI convention exited the African continent through Cairo, Egypt, where the Pyramid of Khafre provided a backdrop for the message "End Polio Now". Egyptian National footballer Islam El-Shater kicked the ball toward the Mediterranean Sea - symbolically kicking polio out of the continent. These events mapped the start and finish of the campaign on the continent - from the Cape to Cairo.

A virtual version of the ball was launched in May 2010 and, as of September 17 2010, had gathered nearly 10,911 online signatures. After the 2010 World Cup, the signatures were formally presented to the other spearheading partners of the Global Polio Eradication Initiative.

For more about this initiative, consult the KPOA website.

Development Issues

Immunisation and Vaccines.

Partners

The primary sponsor for this campaign is DHL Express.

Sources
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