Polio eradication action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Nurturing Trees Nurturing Lives

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Launched on February 24 2013, the one-year anniversary of the day India was removed from the World Health Organization (WHO)'s polio endemic list, this campaign involves Indian cricket star Suresh Raina working with youth and children to communicate the importance of vaccination for a healthy life.

Communication Strategies

In the campaign, the sapling is synonymous with a child who needs to be nurtured and protected against deadly diseases, just as the sapling needs to be watered and cared for to grow into a healthy tree. Over 500 educational institutions across the country will participate in the year-long campaign. Approximately 36,000 saplings are expected to be planted by youth and children who would pledge to spread awareness on routine immunisation (RI) and polio immunisation.

 

On the day of the launch, Raina joined United Nations Children's Fund (UNICEF) Representative to India Louis-Georges Arsenault and a group of students in planting saplings on the grounds of the Hansraj College at Delhi University. Representatives from partners in the campaign, as well as government and academic personnel, were among those who addressed the students and also planted saplings with them.

 

According to organisers, youth participation is critical: "The youth have the potential to bring about a huge change. Their individual efforts will together make a big impact and help save lives of children," Raina said. Arsenault emphasises that, in conjunction with the involvement of youth and children, the campaign is mobilising parents across the country to ensure vaccination for their children.

Development Issues

Immunisation and Vaccines.

Key Points

Nearly 1.6 million children under the age of 5 years die in India every year. A large number of these deaths can be prevented with vaccines. With India's progress against polio, the polio eradication programme priorities have shifted to addressing polio-associated risk factors to prevent poliovirus importation, such as boosting RI coverage.

Partners

Adani Group, The Times of India, UNICEF

Sources

Epi-X, "Select News Stories and Blogs Related to Global Immunization for Monday, February 25, 2013", sent from Katie Stigi to The Communication Initiative on February 27 2013; Nurturing Trees Nurturing Lives Facebook page, February 28 2013; and NetIndian News Network, February 24 2013.