Polio eradication action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Public Health Crisis of Underimmunisation: A Global Plan of Action

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Affiliation

Georgetown University Law Center (Gostin); Arizona State University (Hodge); Harvard T.H. Chan School of Public Health (Bloom); CUNY Graduate School of Public Health and Health Policy (El-Mohandes); University of California, Los Angeles (Fielding); Baylor College of Medicine (Hotez); Yale School of Nursing (Kurth); London School of Hygiene & Tropical Medicine (LarsonOrenstein); Journal of Health Communication: International Perspectives (Rabin); Harvard Kennedy School (Ratzan); and Johns Hopkins Bloomberg School of Public Health (Salmon)

Date
Summary

"Crucially, an effective response must be multidisciplinary and multisectoral, spanning governments, international organisations, the private sector, and civil society."

Data show that vaccination rates are falling - in some countries, below levels needed for so-called herd immunity, resulting in outbreaks. Recognising a problem whose impact ranges from hyperlocal to national and worldwide, the World Health Organization (WHO) deemed vaccine hesitancy - reluctance or refusal to vaccinate despite vaccine availability - as one of the top ten global health threats of 2019. In light of the emerging crisis, this article offers an action plan based on scientific evidence, ethics, and human rights.

The viewpoint piece opens with an examination of underlying determinants of low vaccination rates, including vaccine unaffordability and inaccessibility, low public trust, poor governance, and humanitarian crises. For example, the anti-vaccine messaging that targets local communities but is also disseminated widely on internet platforms and social media can contribute to distrust. Even government officials can sometimes discourage immunisations and perpetuate conspiracy theories, as could be seen in April 2018, when Pakistani politicians tweeted false information to discredit polio vaccines.

Some governments enact laws to mandate or encourage vaccinations, depending on cultural and legal traditions. In the United States (US), all but five states permit religious or conscientious exemptions to varying degrees, but lax enforcement of vaccination requirements and permissive rules for so-called opt-outs can result in local clusters of religious or conscientious objectors. At the other extreme, in 2019, Pakistani officials incarcerated individuals who refused polio vaccination. (As the authors argue: "Ethically sound vaccine mandates should be proportionate to actual risks and impose the least restrictive means needed to achieve public health objectives.")

What the researchers offer is a three-pronged strategy focused on:

  • Vaccine affordability, accessibility, and availability - e.g., "Global partnerships like the Coalition for Epidemic Preparedness Innovations (CEPI) align public and private actors to fund, develop, and equitably distribute vaccines."
  • Evidence-based health communication campaigns at local, national, and global levels - "...Key components of effective communication campaigns include objective messaging in traditional and social media designed to assuage fears and promote accurate health information and immunisation outcomes. Campaigns should recruit well trusted spokespeople such as leaders in sport, entertainment, and religion. Health engagement is often the most effective at the community level through local leaders, teachers, and religious figures. Governments should also adopt transparent, lawful, and measured regulations to correct or remove disinformation from the internet and social media..."
  • National or regional law reform that has public acceptance and is fairly implemented - "...Governments should consider repealing or restricting permissive religious and philosophical exceptions. Such reforms are consistent with freedoms of religion and conscience because they do not target particular religious or other communities..."

In conclusion: "Finding the political will and holding governments accountable are essential. Countless lives can be saved if the international community sustainably funds vaccination systems, assures reliable information, and safeguards the common good through meaningful law reform."

Source

The Lancet Infections Diseases. DOI: https://doi.org/10.1016/S1473-3099(19)30558-4. Image credit: Majid Saeedi/Getty Images