Tackling Cooking Behavior in Bangladesh
Purplewood (PW) is working with the Global Alliance for Clean Cookstoves, in Bangladesh, to implement a campaign for clean cooking. Clean cooking recognizes that cooking on open fires and traditional mudstoves poses serious risks - especially to women and children. These effects can be mitigated by adopting cleaner cookstoves and cleaner fuels.
Purplewood created a category brand 'Modern Kitchen' to promote 11 different product offerings. The naming was strategically chosen to remain easy-to-pronounce, and distance the new category from an earlier era of 'improved cookstoves'. As part of this campaign, Purplewood has been implementing street theaters, cinema screenings, fairs / carnivals and kitchen makeovers to popularize the idea of modern kitchens.
Come hear us speak at the #SBCCSummit 2018 when we delve into the Bangladesh experience.
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