Polio
Polio eradication action with informed and engaged societies
Polio
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 24 years ago
Last updated 1 year ago
Read so far

USAID: Need to Review and Revise HIV/AIDS Messages

0 comments
First Generation Messages
  1. Targeted to specific audiences by
    • culture
    • age and gender
    • sexual practices
    • occupation or setting
  2. Based on research (formative, pilot)
  3. Focus on specific risks and behaviours
  4. Use appropriate channels

Second Generation Messages
  1. Avoid/subvert gender stereotypes
  2. Attentive to life cycle
  3. Sensitive to HIV+ perspective
  4. Disaggregate HIV and STI where appropriate
  5. More diverse aims
    • Changing attitudes as well as behaviours
    • Combat determinants of risk
    • Promote enabling environment
  6. Have something to say for/to everyone
Source
USAID Power point presentation: Behavior Change Interventions (BCI), April 1999.