Polio eradication action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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USAID: Results Orientation and Communication

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Benefits
  1. Promotes accountability for impact, not just effort
  2. Promotes analysis of mechanisms, to identify appropriate points for measurement
  3. Participatory approaches promote good/better practice
  4. Promotes documentation
    • for advocacy
    • for fund raising

Dangers
  1. Casual models are under development and sometimes hotly contested
  2. Available indicators can drive programming
  3. 'Quantiphrenia' can drive indicator selection and programming
  4. Resources devoted, or diverted, to evaluation - how much is enough?
  5. Large investment needed in capacity building for monitoring and evaluation.
Source
USAID Power point presentation: Behavior Change Interventions (BCI), April 1999.