Vaccination Demand Hub

Through online and in-person knowledge exchange and action, the Vaccination Demand Hub works to foster evidence-based and data-driven approaches for increasing demand for immunisation among regions and countries, including by:

• Regularly hosting events and trainings to highlight best practices, innovation, and leadership of global vaccination efforts. For example, in the summer of 2022, the Demand Hub held a training programme to address the issue of heterogeneous demand expertise at the country level and build a cadre of country demand experts at scale. The 4-week intensive training drew a cohort of approximately 600 participants from 92 countries, with a curriculum based on an interactive learning paedagogy consisting of lectures, simulation exercises, and peer-to-peer engagement.
• Providing technical guidance and thought leadership to regions and countries to build public trust and confidence in vaccination. This work also takes place on a global scale: The Hub contributed to the development of Immunization Agenda 2030 (IA2030), which sets an ambitious, overarching global vision and strategy for vaccines and immunisation for the decade 2021-2030. The focus of the Hub's contribution was on the objectives for strategic priority 2 (commitment and demand).
• Developing and curating a knowledge base of resources from organisations and experts across many disciplines.

The network leverages behavioural and social sciences in its 4 workflows:

1. Behavioral and Social Drivers (BeSD) of Vaccination - Through this workstream, a working group established a new framework for BeSD of vaccination with four domains: thinking and feeling, social processes, motivation, and practical issues. The full range of outputs of the BeSD working group (evidence reviews and findings from the field testing and validation of tools) were presented to the WHO Strategic Advisory Group of Experts on immunization (SAGE) at its meeting in October 2021. (See Related Summaries, below.)
2. Behaviorally Informed Interventions - This workstream supports the testing, implementation, scale-up, and evaluation of promising and evidence-based, behaviourally informed interventions for immunisation and provides guidance and resources to assist immunisation programmes and partners.
3. Digital Information Environment - This workstream brings together various global organisations and institutions, experts, practitioners, academia, and civil society organisations to develop and share tools and approaches that are designed to address misinformation and strengthen digital engagement. A compilation of tools explore establishment of social listening systems and dashboards; specific capacity-building tools are available for social analysts/infodemic managers at the country level.
4. Service Experience - This workstream aims to inform a new direction in people-centred quality immunisation service delivery by incorporating human-centred design principles to re-orient immunisation service delivery to include caregiver and client perspectives and needs. Among its products is the toolkit available at Related Summaries, below.

In mid-2020, a sub-group of the Demand Hub was formed to focus on demand for COVID-19 vaccination. They rapidly developed and disseminated multiple tools and guidance to assist programmes and partners. The same group has since supported various technical activities, including providing inputs in developing guidance for national vaccine deployment plans and coordinating and contributing specialist technical assistance to regions and countries seeking to foster high uptake of COVID-19 vaccines.

Immunisation and Vaccines