Time to read
less than1 minute
Diffusion Model
Theory Summary
| Communication Channels PRIOR CONDITIONS 1. Previous practice 2. Felt needs/problems 3. Innovativeness 4. Norms of the social systems | ![]() | ![]() Perceived Characteristics of the Innovation 1. Relative Advantage 2. Commpatibility 3. Complexity 4. Trialability 5. Observability Characteristics of the Decision-Making Unit: 1. Socioeconomic characteristics 2. Personality variables 3. Communication behaviour | ||
Source
'Communication and Community Development for Health Information: Constructs and Models for Evaluation' by John E. Bowes, Review prepared for the National Network of Libraries of Medicine, Pacific Northwest Region, Seattle, December 1997. Contact Jbowes@u.washington.edu
Comments
- Log in to post comments













































