Polio eradication action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Read so far

Diffusion Model

2 comments
Theory Summary
Communication Channels
PRIOR CONDITIONS
1. Previous practice
2. Felt needs/problems
3. Innovativeness
4. Norms of the social systems




Perceived Characteristics of the Innovation
1. Relative Advantage
2. Commpatibility
3. Complexity
4. Trialability
5. Observability


Characteristics of the Decision-Making Unit:
1. Socioeconomic characteristics
2. Personality variables
3. Communication behaviour

Source

'Communication and Community Development for Health Information: Constructs and Models for Evaluation' by John E. Bowes, Review prepared for the National Network of Libraries of Medicine, Pacific Northwest Region, Seattle, December 1997. Contact Jbowes@u.washington.edu

Comments

User Image
Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Find. But why not acknowledge Rogers (Diffusion of Innovations)
input?

User Image
Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

This page helps me to understand the theory and how to make a paradign